Experience Principles

As a side project here at my new position at Intuit, I designed this poster for our team room. It lays out the core principles that our team operates from when crafting user experiences.

A title card next to the poster explains the shuttle metaphor:
The process of creating great customer experiences is a journey. As an icon, the shuttle represents exploration, discovery, and overcoming great challenges. It also represents brilliant minds, feats of engineering, and cutting-edge technological advancements.

Like the folks at NASA, “we challenge ourselves to be great today, with an eye towards tomorrow.” Through our creative process we explore customer needs, discover new insights, and apply great minds towards solutions that push the boundaries of what’s possible on the web.

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