About

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I try and make things simple, so people are happy.

It’s what I’m good at. Breaking down complexity into simple, usable, and enriching experiences is my passion. Organizations ask me to help them pursue their goals & objectives in ways that engage real people through solid communication, organization, problem solving, and design.

My clients and friends all seem to say the same thing about my work: “it’s so clean!” What do they mean? They mean that the pieces I develop—whether websites, visual identities, systems, or platforms—

• are instantly understandable
• have clear goals
• are delightful to read or use or consume.

But let me be clear: when I say simple, I don’t mean simplistic or boring. Take a look at my work, and you’ll see this isn’t the case. Great design is great communication, and great communication is engaging and clear—in a word, simple.

Update January 2012 I am not currently accepting new work.